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About Our Business
Preferred Brands USA is a beverage sales and brand management firm with more than 20 years of experience representing and scaling wine and spirits and other beverage brands across key retail and on-premise channels. We specialize in building premium and challenger brands through disciplined distributor management, chain execution, and hands-on market leadership—helping partners breakthrough in grocery, big-box, and specialty accounts.
As a subsidiary of SETO Holdings Company, Preferred Brands works in close alignment with SETO’s vertically integrated platform and distribution strategy—supporting portfolio growth alongside CapCity Beverage and SETO’s expanding national footprint.
Cile Moreno
Founder & CEO
Preferred Brands USA
Meet Our Founder
Kathleen “Cile” Moreno is the Founder and President of Preferred Brands USA, a beverage sales and brand management firm recognized for hands-on execution, distributor leadership, and long-term retail relationships. With nearly four decades in the beverage alcohol industry, Cile has built a career on helping premium and challenger brands expand distribution, strengthen chain execution, and win at retail—particularly across grocery, big-box, and convenience channels.
Founded in 2002, Preferred Brands provides sales, marketing support, forecasting, and category management capabilities to brand owners seeking disciplined growth in competitive markets. Under Cile’s leadership, the firm is credited with helping scale a major brand to more than 56,000 cases annually.
Our Vision
Preferred Brands USA will be the most trusted, execution-led growth partner for premium and emerging beverage brands—setting the standard for distributor leadership, retail performance, and sustainable brand building across Florida and beyond.
Execution Excellence
Integrity & Trust
Distributor Partnership
Customer-first Thinking
Data-informed Decisions
Long-term Brand Building